For a while it’s been possible for a coach to link their account with their athletes so that they can easily see what riding they’re doing, specify training and provide feedback. Today’s introduction of premium coaching accounts goes a step beyond this by allowing coaches to create and pay for their athletes’ accounts.

Accounts created by coaches for their athletes are free to use as far as the athlete is concerned, but premium coaching accounts have a different billing model for the coaches. They cost AU$5 per month for each account controlled by the coach, including their own, with a minimum monthly spend of AU$25. For example, two athletes cost AU$25/month, ten athletes cost AU$55/month, and twenty athletes cost AU$105/month.

Any account can be upgraded to a premium coaching account. First, coaching must enabled by activated coach mode. Then, on the coaching page, there’s a button to upgrade the account. Once upgraded, there is a Create new athlete button on the coaching page, which allows new athlete profiles to be created.

Accounts that have been created through this can’t be deleted, but they can be disowned. This causes them to turn into regular accounts, which are no longer linked to or paid for by a coach.